Innovations in Customer Engagement

Innovations in Customer Engagement

Delivering and Delighting HCP’s Everyone in the biopharmaceutical and MedTech space knows that customer-facing teammates need to win the attention of the health care professionals in order to convey the value proposition.  Like most things in the life science industry, this is simple but not easy. Clearly the current times have strained the schedules of…

Mastering the Art of Virtual Sales Calls for BioPharma & MedTech

Mastering the Art of Virtual Sales Calls for BioPharma & MedTech

The Stakes Have Never Been Higher For The $1.3T Biopharmaceutical Industry The Covid-19 pandemic has changed how we live, and especially how we work. With a majority of the workforce around the world going remote, the pandemic has revealed the cracks in the processes workers and corporations have been using for so many years.  It…

How New Personal Promotion Can Help Grow Your Pharmaceutical Brands

How New Personal Promotion Can Help Grow Your Pharmaceutical Brands

For many years now, the pharmaceutical industry has used the term “Non-Personal Promotion” to refer to sales and marketing techniques not done face-to-face (i.e. digital marketing efforts). Paul Murasko is unsatisfied with calling this form of promotion ‘non-personal’, though, because “you can start using data to properly send messaging at the right time, at the right place, through the right channel.”

6 Benefits of Using Podcasts in Your Marketing Strategy

6 Benefits of Using Podcasts in Your Marketing Strategy

There are more than 88 million podcast listeners in the United States, with 32% of them tuning in at least once a month. Since the pandemic, these numbers have increased 42% globally. Podcasts are gaining popularity as an increasing number of users are discovering new content via the new medium. Recording your ideas and knowledge into an easily digestible audio form allows listeners to absorb information on-the-go.

What Mistakes Do Companies Make When Hiring Talent?

What Mistakes Do Companies Make When Hiring Talent?

What Mistakes Do Companies Make When Hiring Talent? Hiring for life sciences companies is more competitive than ever before, which means your hiring strategy needs to be equally competitive. That’s why Frank Dolan sat down with Shawn Kerek, the VP of Executive Search at Taylor Partners, to learn best practices—and things to avoid—to have a…

REIMAGINE Government Affairs

REIMAGINE Government Affairs

Catching up with Tamar Frank Dolan, CEO of ARSENAL ADVISORS, caught up with Tamar Thompson, Vice President of Government Affairs at Alexion Pharmaceuticals, at the REIMAGINE BioPharma Summit on February 25, 2021 With so much activity and uncertainty in Washington, Tamar shared her outlook on the issues that the biotech, pharmaceutical, and medtech industries should…

Mastering the Art of Virtual Sales Calls for BioPharma and MedTech

Mastering the Art of Virtual Sales Calls for BioPharma and MedTech

Mastering the Art of Virtual Sales Calls for BioPharma & MedTech The Covid-19 pandemic has changed how we live, and especially how we work. With a majority of the workforce around the world going remote, the pandemic has revealed the cracks in the processes workers and corporations have been using for so many years.  It…

7 Benefits of Attending Life Science Summits

7 Benefits of Attending Life Science Summits

Life science conferences and summits provide a unique platform to share ideas and emerging knowledge with the larger medical research community. Most biotech and pharma industry stakeholders share similar goals: reduce the rate of infectious diseases, save patients from life-threatening conditions, find tailored treatments to minimize health risks, combat severe illnesses, and develop tools for…