Written by Eric Gubera
The term virtual interaction leads our brain cells to one thought: video games. The gaming industry has been leveraging virtual interaction to enhance the user experience for quite some time. Virtual interactive technologies have crossed the boundaries of gaming into an exciting new frontier–healthcare. Now it is possible for doctors to hone their medical skills and provide a better and more interactive patient care experience. For BioPharma and Medtech companies the potential is far-reaching– impacting commercial learning, marketing and providing exciting new tools for field sales professionals to increase HCP engagement.
Here we give you the low-down on five, breakthrough virtual technologies that are positively impacting patient care and helping HCPs stay on top of their game.
1. Osso VR
Osso VR is an innovative virtual reality-based training tool for surgeons. This platform helps surgeons hone their skills without facing real-world repercussions. Osso VR prepares doctors and pertinent medical staff for stressful situations they will face during actual operations in a safe, virtual environment. This allows doctors to practice a technique multiple times until they perfect it.
This application is also instrumental in providing hands-on training to medical students during their years of learning, without which would leave students to practice on real-life patients, which comes with its own risks.
2. Huddle Up
Huddle Up is an innovative peer-to-peer education platform that utilizes cloud-based gaming technology to connect up to 8 healthcare professionals to interact with each other at a time. The platform provides an avenue to collaborate on medical issues in an interactive and fun manner through video games. You can also customize it to elaborate case studies, treatment management challenges, and best practices or to simply share knowledge and perspectives on nearly any medical matter. Events can be created anywhere globally and can be seamlessly integrated with any device with internet connectivity.
With the pandemic making it difficult for patients to have face-to-face interactions, it is difficult for doctors to judge a particular problem in 2D displays like a video call. ImmersiveTouch technology allows doctors to capture 3D representations of human organs like the brain, skeleton, and muscles, enabling them to gather minute details on the patient’s condition– something that is impossible with traditional 2D display. Immersive Touch also allows doctors to modify the 3D data in real-time, enhancing the potential of this technology to better inform treatment decisions.
4. Cardio Ex
Cardio Ex is an interactive gaming platform designed especially for cardiologists. This platform provides life-like anatomy and challenging cases for doctors to solve in real-time which enhances their skill and speed. This also better prepares them for unexpected complications during real surgery. Some medical conditions integrated into this gaming platform include myocardial infarction, coronary artery perforations, thrombosis, artery calcification, heart failure, and multivessel coronary artery disease.
The platform also refreshes regularly providing treatment updates and making it easier for doctors to stay current with emerging developments and new technologies.
5. Remote Sales Detailing Games
It is another cloud-based technology that allows medical professionals and pharmaceutical companies interactive gaming experiences to prepare them for remote patient care and detailing respectively. This platform enables healthcare professionals to recreate real-time scenarios virtually and find solutions for them. Deeper dives into disease diagnosis, dosing considerations, formulating treatment plans for patients, and other scenarios that can happen throughout a patient’s journey in a medical facility are possible applications.
This is but a sampling of the virtual interactive technologies currently available for healthcare professionals throughout the Life Sciences industry and a mere drop in the ocean of what is to come. Companies that seize the initiative to deliver and
delight their customers in this area sooner rather than later are likely to gain a significant jump on the competition and be well-positioned for the future.
About the Author
Eric Gubera is the EVP of Life Sciences at ARSENAL ADVISORS. Eric’s leadership journey began as a paratrooper in the 82nd Airborne Division of the United States Army where he worked in Military Intelligence as a linguist. His decorated military service was followed by a dynamic and successful twenty-year career in biopharma sales and sales leadership at Pfizer, Amylin, and, most recently, AstraZeneca.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/egubes/
The Life Sciences practice at ARSENAL ADVISORS is focused on assessing the internal capabilities of Life Science Organizations and connecting them to the people and ideas transforming healthcare in real-time. Learn more at https://arsenal-advisors.com