5 Online Tools for Life Science Marketers

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Written by Eric Gubera, EVP Life Sciences at ARSENAL ADVISORS

5 Online Tools for Life Science Marketers

According to a survey by Sciencia Consulting, creating exciting content with top client engagement is a major priority for marketers in the life sciences and biotech fields. 80% of marketers from the same survey prioritized website improvement and 55% prioritized building consumer communities.

Internet marketing is a growing field, and year after year, the marketing landscape for the life science industry is shifting. With new technologies, tactics, and digital marketing approaches, the pharma industry has to level up its strategies to attract new customers and keep the old ones. Here are five online tools for marketers in the biotech and life science industry to help you plan and execute future strategies.

1. Canva

Marketing trends change at an alarming rate, with alternative methods, channels, technologies, and opportunities continually evolving. Visual graphics allow companies to break monotonous walls of long texts to create engaging content for their social media. Free platforms like Canva have made it easy for anyone to design impactful graphics.

Although a paid membership offers additional features, life science marketers can still create splendid social media posts, flyers, brochures, presentations, and much more with Canva’s free account. There are wide varieties of free templates with customization, unique fonts, shapes, vector images, and much more to meet all your design needs.

2. Evernote

If you are tired of scribbling on sticky notes and misplacing them when you need them, Evernote is the tool for you. It allows you to organize your thoughts, especially when your goal is content creation. Evernote is a free note-taking app that provides excellent synchronization between computers, smartphones, and tablets. It will sync all your ideas in one digital location, so you can prepare the next blog post whether you’re on the train or in the office.

3. Google Alerts

If you often miss new mentions of your company or competitors, Google Alerts is the perfect tool for you. It helps users find relevant content. It allows you to feed any search term (or phrase) and gives an email notification whenever there is a new result. It is free, helpful, and easy-to-use—a must for any digital marketer. Besides, you can customize the frequency, category, and number of results.

4. Hashtagify

Hashtags have become the new way to find relevant content on social media platforms like LinkedIn, Instagram, and Twitter. However, not all hashtags have the same reach. Hashtagify empowers marketers by suggesting the most significant hashtag for their posts by providing data on the hashtag’s popularity and trend history. Hashtagify offers a free option and a paid service that comes with a few extra features.

5. Hootsuite

Hootsuite is a social media management platform for Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest. It’s versatile and is extremely useful to schedule posts, track analytics, monitor social media, curate content, and more.

About Arsenal Advisors

At ARSENAL ADVISORS, we connect people with ideas to the right opportunities to maximize their potential. In our summits, we host discussions between ambitious medical, marketing, and sales executives and senior leaders and empower them with the best tools, techniques, and technology to solve significant challenges in the biopharma industry.

Our Reimagine Biopharma summit encourages companies to create productive think-tanks in their organizations that can deliver innovative solutions. We also offer SaaS products and marketing for agencies and executives. You can fill our contact form on our website to get in touch.

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