5 Digital Marketing Tools for Life Science Companies

5 Digital Marketing Tools for Life Science Companies

The life science sector is rapidly advancing towards digitization. Most of this transformation has taken place in research and development, but it will expand to other fields like marketing, sales, advertising, and distribution in the coming years.

Amazon is investing in healthcare, so is Google, which has started its blitzkrieg into pharmaceuticals. The world’s largest companies are increasingly banking on investment return from digital marketing for life science brands.

Digital marketing tools like influencer marketing, video content, email marketing, and big data have changed the face of business for life sciences. Here we list five critical digital marketing tools that pharmaceutical marketers should use to promote their brand, engage with customers, and expand reach. 

1 – Value-driven content creation

Marketers in the pharmaceutical industry can create value-driven and research-backed content and share useful insights with current and future patients. You can build online communities, mobile health applications, and a vast content database to provide a wide range of invaluable information on pharmaceuticals to customers. It will help you gain trust and position your brand as a thought leader in the industry.

2 – Augmented and virtual reality

According to Statista, the consumer VR software market will be worth $16.3 billion by 2022. Pharmaceutical companies can use virtual reality technology to break the wall between businesses and their prospective clients, patients, partners, employees, and other stakeholders.

3 – AI-powered assistants and messaging apps

Businesses worldwide are using messaging apps like WhatsApp Business and Facebook Messenger to communicate with prospective customers. Johnson & Johnson and MedxNote are already using chatbots, and others are expected to follow suit. You should make the most of AI-powered assistants and messaging apps, too. They will help you streamline communication and customer service.

4 – Influencer marketing

At least 72% of people between ages 13-38 follow social media influencers, and about 50% of Gen Z also follow their product recommendations.

Pharma companies must leverage this lucrative opportunity by working with the industry’s thought leaders and influencers to expand their reach. For example, Amcal Pharma teamed up with diabetic supercar driver Jack Perkins to educate people about the disease and boost brand awareness.

5 – Blockchain

Steve Jobs could not be more right when he famously said, “A brand is simply trust.” An annual study by Kantar Millward Brown also shows how consumer trust is vital for any brand’s growth.

Blockchain records information to make it difficult or impossible to change or hack. Implementing blockchain technology in digital marketing can promote brand trust and growth. A BIS Research estimates that the global pharma blockchain market might be worth $5.61 billion by 2025, observing a double-digital growth during the forecast period of 2018-2025.



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