Peer-generated best practices, guidance documents, and session highlights
Is your biotech product launch destined for success? You gotta figure out strategies for making a big impact in the industry. It’s a daunting task,
Personalized medicine is an emerging field of biotechnology that is revolutionizing the way healthcare is delivered. By tailoring treatments and diagnosis to each individual patient,
How biopharma brands can find ways to break through the clutter with powerful brand content In a world where the average person is exposed to
What lies ahead for Biopharma and MedTech field teams? Ok, 2022 is off to an auspicious start for biopharma & MedTech… or is it? Big
Customer relationship management systems are not the same as content delivery platforms. Since the customer experience is about the successful transfer of information and value, biopharma and medtech companies need to ensure their technology enables value transfer elegantly, everytime.
The digital transformation underway has touched most aspects of society– changing the way we shop, travel, interact with one another, and how we are entertained. This renaissance has also left an indelible mark on Life Science companies.
The Stakes Have Never Been Higher For The $1.3T Biopharmaceutical Industry The Covid-19 pandemic has changed how we live, and especially how we work. With
The term virtual interaction leads our brain cells to one thought: video games. The gaming industry has been leveraging virtual interaction to enhance the user experience for quite some time. Virtual interactive technologies have crossed the boundaries of gaming into an exciting new frontier–healthcare.
The life science industry is rapidly advancing towards digitization. From research and development to marketing, sales, advertising, and distribution, all aspects of the industry are undergoing a significant shift.
The life science industry often views community engagement in healthcare as an external concern—a matter of marketing, outreach, and education. However, building a community is about reducing the gap between complex medical concepts and customers, with healthcare being the obvious connector.
Frank Dolan asked Hans Kaspersetz of Arteric to help us identify emerging data techniques that can help biopharma marketers find, connect, and engage customers. The case study will open opportunities you may not have known existed.
They go online to ask for opinions regarding their doctor’s advice. Clearly, patient marketing is more important than ever before. To help discuss what the industry needs to be aware of going forward, Frank Dolan sat down with Paul Murasko, Head of Digital Customer Interaction for Ipsen North America.
For many years now, the pharmaceutical industry has used the term “Non-Personal Promotion” to refer to sales and marketing techniques not done face-to-face (i.e. digital marketing efforts). Paul Murasko is unsatisfied with calling this form of promotion ‘non-personal’, though, because “you can start using data to properly send messaging at the right time, at the right place, through the right channel.”
The life science sector is rapidly advancing towards digitization. Most of this transformation has taken place in research and development, but it will expand to other fields like marketing, sales, advertising, and distribution in the coming years.
There are more than 88 million podcast listeners in the United States, with 32% of them tuning in at least once a month. Since the pandemic, these numbers have increased 42% globally. Podcasts are gaining popularity as an increasing number of users are discovering new content via the new medium. Recording your ideas and knowledge into an easily digestible audio form allows listeners to absorb information on-the-go.