Peer-generated best practices, guidance documents, and session highlights
The term virtual interaction leads our brain cells to one thought: video games. The gaming industry has been leveraging virtual interaction to enhance the user experience for quite some time. Virtual interactive technologies have crossed the boundaries of gaming into an exciting new frontier–healthcare.
We sit down with Hans Kaspersetz of Relevate + Arteric to help us turn data into insights
Frank Dolan spoke with Joe Mullings for this edition of the ARSENAL Leader Lab series. As CEO of the Mullings Group Companies and Chief Vision Officer for MRINetwork, Mullings had extensive knowledge to offer.
The life science industry is rapidly advancing towards digitization. From research and development to marketing, sales, advertising, and distribution, all aspects of the industry are undergoing a significant shift.
Human capital is the most valuable resource for life science organizations. However, ever-changing workforce requirements can be challenging, which the pharma industry can overcome by outsourcing services.
The life science industry often views community engagement in healthcare as an external concern—a matter of marketing, outreach, and education. However, building a community is about reducing the gap between complex medical concepts and customers, with healthcare being the obvious connector.
As part of the ARSENAL Leader Lab, Frank Dolan set out to find the answer by speaking with Joe Mullings, CEO of the Mullings Group Companies and Chief Vision Officer for MRINetwork. Below, you’ll learn about the two questions you should be prepared to ask your interviewer. We hope this helps you during your job search.
Frank Dolan asked Hans Kaspersetz of Arteric to help us identify emerging data techniques that can help biopharma marketers find, connect, and engage customers. The case study will open opportunities you may not have known existed.
They go online to ask for opinions regarding their doctor’s advice. Clearly, patient marketing is more important than ever before. To help discuss what the industry needs to be aware of going forward, Frank Dolan sat down with Paul Murasko, Head of Digital Customer Interaction for Ipsen North America.
Before you can sell someone your product, you want to connect with them. This helps lead to deeper, more lasting customer relationships, which in turn leads to more success for your business.
For many years now, the pharmaceutical industry has used the term “Non-Personal Promotion” to refer to sales and marketing techniques not done face-to-face (i.e. digital marketing efforts). Paul Murasko is unsatisfied with calling this form of promotion ‘non-personal’, though, because “you can start using data to properly send messaging at the right time, at the right place, through the right channel.”
Besides the pressure to maintain lower healthcare costs and increased competition from new entrants, life science companies find it challenging to market themselves and expand their reach.
Getting on the formulary is more difficult than ever before, given the number of new, high-cost drugs that are entering the market. That’s one of the reasons why Frank Dolan sat down with Steve O’Malley, Executive Vice President of Market Access at Two Labs, as part of the Life Science Leader Lab series.
The life science sector is rapidly advancing towards digitization. Most of this transformation has taken place in research and development, but it will expand to other fields like marketing, sales, advertising, and distribution in the coming years.
Now, more than ever, sales force need to be nimble. But not nimble with strategy as much as the tactics. Being able to serve customer face-to-face and, now, virtually is critical to surpass the competition.
ARSENAL Life Science is a division of ARSENAL ADVISORS, LLC.
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