Secrets to Biopharma Brand Content that Cuts Through the Clutter

Secrets to Biopharma Brand Content that Cuts Through the Clutter

How biopharma brands can find ways to break through the clutter with powerful brand content In a world where the average person is exposed to 6,000 to 10,000 ads per day* (*Credit PPC Protect 2/15/21), how do life science brands create content that successfully runs the gauntlet triad: gets to the right people captures attention compels…

Sales Force and Customer Experience of the Future

Sales Force and Customer Experience of the Future

What lies ahead for Biopharma and MedTech field teams? Ok, 2022 is off to an auspicious start for biopharma & MedTech… or is it? Big news from: Pfizer – restructuring the sales force Roche – losing drug development chief Biogen – looming Aduhelm issues Zogenix, Inc. – buyout Novartis – selling generics arm Blueprint Medicines…

Innovations in Customer Engagement

Innovations in Customer Engagement

Delivering and Delighting HCP’s Everyone in the biopharmaceutical and MedTech space knows that customer-facing teammates need to win the attention of the health care professionals in order to convey the value proposition.  Like most things in the life science industry, this is simple but not easy. Clearly the current times have strained the schedules of…

REIMAGINE Government Affairs

REIMAGINE Government Affairs

Catching up with Tamar Frank Dolan, CEO of ARSENAL ADVISORS, caught up with Tamar Thompson, Vice President of Government Affairs at Alexion Pharmaceuticals, at the REIMAGINE BioPharma Summit on February 25, 2021 With so much activity and uncertainty in Washington, Tamar shared her outlook on the issues that the biotech, pharmaceutical, and medtech industries should…

Mastering the Art of Virtual Sales Calls for BioPharma and MedTech

Mastering the Art of Virtual Sales Calls for BioPharma and MedTech

Mastering the Art of Virtual Sales Calls for BioPharma & MedTech The Covid-19 pandemic has changed how we live, and especially how we work. With a majority of the workforce around the world going remote, the pandemic has revealed the cracks in the processes workers and corporations have been using for so many years.  It…

7 Benefits of Attending Life Science Summits

7 Benefits of Attending Life Science Summits

Life science conferences and summits provide a unique platform to share ideas and emerging knowledge with the larger medical research community. Most biotech and pharma industry stakeholders share similar goals: reduce the rate of infectious diseases, save patients from life-threatening conditions, find tailored treatments to minimize health risks, combat severe illnesses, and develop tools for…