4 Social Media Marketing Strategies for Medical Marketers

The life science industry is rapidly advancing towards digitization. From research and development to marketing, sales, advertising, and distribution, all aspects of the industry are undergoing a significant shift.

As life science companies perform an essential service, social media has emerged as a powerful platform to promote their brand, engage with customers, and expand business reach.

With internet trends evolving constantly, influencer marketing, video content, and Big Data have bought a personalized touch to social media marketing.

Here are four effective social media marketing strategies for medical marketers:

1. Podcasts

Your social media content plays a vital role in connecting with your customers. Podcasts add a unique element to the mix—the human voice. Direct verbal connection with your customers is one of the most effective and personal ways to establish a personal connection.

It also allows you to reach a new audience and engage with the existing customers to nurture a loyal relationship. It’s also a great way to establish yourself as a leader in the life sciences industry by engaging listener problems with empathy and compassion.

I highly recommend you speak to Chris Conner, host of Life Science Marketing Radio.  He helped me understand how to navigate the complex pharma waters to launch a podcast.

2. Personal brand strategy

Marketing isn’t just about selling your brand. It’s also about establishing a deeper and long-lasting connection with your customers. One way to develop a strong brand strategy is to be genuine and authentic in your online presence. Encourage your audience, celebrate their accomplishments, and create a positive impact in their lives. Do not treat them as just leads in the sales funnel.

Regular networking is a great way to grow your professional circle. Make an effort to connect with the audience, peers, and industry thought-leaders. The more connections you make, the more value you can bring to your community interaction.

3. Organic marketing

While paid marketing can help spread awareness of your brand, it takes a sustained and consistent effort to build long-term relationships with your customers. Potential customers will rarely click on paid ads on social media unless they have been warmed up about your brand through organic marketing.

An organic social media strategy will help you both before and after a paid marketing strategy has been deployed. It involves posting relevant content, actively engaging with users, and directly addressing customer joys or concerns.

83% of B2B marketers already use social media for organic marketing. There is an abundance of successful social media platforms, strategies, and campaign types to help you set up an organic social media strategy for your business.

4. Blogs

77% of internet users read blogs regularly. It’s a fantastic opportunity to cement your status as a thought leader within your industry. An excellent blogging presence will draw organic traffic to your website and enhance its search engine optimization.

Medical marketers can use social media platforms like Twitter and Facebook to engage with followers interested in your content. Don’t forget to share success stories and advice on LinkedIn, as it is a great place to connect with other professionals in your industry.