
Frank F. Dolan
Founder and CEO - ARSENAL ADVISORS
Personal Message from our CEO
Talk about a different climate… there I was in the boardroom at one of the largest pharma companies in New Jersey just a few months after the buyout of my beloved San Diego biotech.
We just sat through seven hours of capabilities presentations. Each presentation was the same, people playing the “name game”, rattling off their client list, and closing with the exact same value proposition slide!
What I clearly remember is that the agency we used back in San Diego did not have a chance with new owner. The other agencies, well, they were simply a part of a bidding process.
The contract was awarded to a newly promoted executive’s preferred vendor for reasons, like the NJ weather, no one could predict.
After twenty years of being the client, it’s clear that establishing your credibility, expertise, and innovation cannot begin in the client boardroom.
Do this and the firm with the best ideas will win.