Review the Agenda Below and Tune In for Our Next Live Session


Live on June 28, 2022


ARSENAL is hosting a virtual summit for its membership and social media following. The theme of this summit is, “Breakthroughs”. We are asking speakers to bring forward breakthrough tips and tactics for our audience which is looking to shake the market uncertainty and deliver performance for patients and shareholders. Edgy, visionary, and bold insights are requested of our thought leaders in this time of need for biopharma.


10 AM – The State of Biopharma

11 AM – Connecting the Dots in Today’s Market: Industry veteran and Life Science Entrepreneur Susan Nemetz shares observations and advice for leaders to navigate today’s marketplace

12 PM – Omnipresent vs Omnichannel: Pharma veteran Sandy Donaldson shares his transition to an entrepreneur in a quest to help brands deliver value to HCPs even when sales, marketing, and medical are absent

12:30 PM – Leading Innovation and Inclusion: Barbara Salami, Vice President at Moderna, shares her lessons on innovating and implementing at lightning speed while building a culture that fosters diversity of people and thought

1 PM – Value in Action, not Words: Nancy Ruscio-Bell, having served as Vice President of EMD Serono, describes our role in clearly articulating value to successfully maneuver the market landscape

2 PM – Uncovering the Promise of Telehealth: George Jones and Dan Synder share advice on how biopharma brands can install a Telehealth solution by partnering across compliance, medical, and brand

3 PM – Why Most Brands Are Only OmniDigital, Not Omnichannel: Reide Rosen and David Schoonmaker share their biopharma journey in creating brands that are truly omnipresent for their customers, which means thinking beyond digital

4 PM – Unlocking HCP Engagement: Julie Granbery and George Griffith walk us through the building blocks of strategy, technology, and tactics that can find, connect, and engage customers when and where they are seeking your value proposition