Category: Digital Marketing

Peer-generated best practices, guidance documents, and session highlights

Handshake After Signing Medical Data Form
Digital Marketing

Challenges of Data in Healthcare

Nowadays, healthcare institutions are using electronic health records to manage information and capture data from patient appointments. Additionally, the data includes personal health records, reimbursement information, patient portals, and much more.

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Sales chart
Digital Marketing

Transforming Customer Engagement

Eric Gubera, EVP of the Life Science Practice at ARSENAL ADVISORS discusses the challenges biopharma and medtech organizations are facing as they compete for HCP engagement with MobileLocker’s Chief Revenue Officer Bob Lempke.

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Teamwork of the doctors
Digital Marketing

5 Benefits of Community Building in Life Science

The life science industry often views community engagement in healthcare as an external concern—a matter of marketing, outreach, and education. However, building a community is about reducing the gap between complex medical concepts and customers, with healthcare being the obvious connector.

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Patient Medical Files
Digital Marketing

Why Patient Marketing Matters

They go online to ask for opinions regarding their doctor’s advice. Clearly, patient marketing is more important than ever before. To help discuss what the industry needs to be aware of going forward, Frank Dolan sat down with Paul Murasko, Head of Digital Customer Interaction for Ipsen North America.

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Doctor
Digital Marketing

Engaging With Medical Customers

Before you can sell someone your product, you want to connect with them. This helps lead to deeper, more lasting customer relationships, which in turn leads to more success for your business.

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Doctor in conversation with pharmaceutical representative
Digital Marketing

How New Personal Promotion Can Help Grow Your Pharmaceutical Brands

For many years now, the pharmaceutical industry has used the term “Non-Personal Promotion” to refer to sales and marketing techniques not done face-to-face (i.e. digital marketing efforts). Paul Murasko is unsatisfied with calling this form of promotion ‘non-personal’, though, because “you can start using data to properly send messaging at the right time, at the right place, through the right channel.”

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Video call with mother
Digital Marketing

Leveraging Technology to Make Sales

Now, more than ever, sales force need to be nimble. But not nimble with strategy as much as the tactics. Being able to serve customer face-to-face and, now, virtually is critical to surpass the competition.

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Podcast home studio
Digital Marketing

6 Benefits of Using Podcasts in Your Marketing Strategy

There are more than 88 million podcast listeners in the United States, with 32% of them tuning in at least once a month. Since the pandemic, these numbers have increased 42% globally. Podcasts are gaining popularity as an increasing number of users are discovering new content via the new medium. Recording your ideas and knowledge into an easily digestible audio form allows listeners to absorb information on-the-go.

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