The life science industry often views community engagement in healthcare as an external concern—a matter of marketing, outreach, and education. However, building a community is about reducing the gap between complex medical concepts and customers, with healthcare being the obvious connector.
Frank Dolan asked Hans Kaspersetz of Arteric to help us identify emerging data techniques that can help biopharma marketers find, connect, and engage customers. The case study will open opportunities you may not have known existed.
They go online to ask for opinions regarding their doctor’s advice. Clearly, patient marketing is more important than ever before. To help discuss what the industry needs to be aware of going forward, Frank Dolan sat down with Paul Murasko, Head of Digital Customer Interaction for Ipsen North America.
Before you can sell someone your product, you want to connect with them. This helps lead to deeper, more lasting customer relationships, which in turn leads to more success for your business.
For many years now, the pharmaceutical industry has used the term “Non-Personal Promotion” to refer to sales and marketing techniques not done face-to-face (i.e. digital marketing efforts). Paul Murasko is unsatisfied with calling this form of promotion ‘non-personal’, though, because “you can start using data to properly send messaging at the right time, at the right place, through the right channel.”
The life science sector is rapidly advancing towards digitization. Most of this transformation has taken place in research and development, but it will expand to other fields like marketing, sales, advertising, and distribution in the coming years.
There are more than 88 million podcast listeners in the United States, with 32% of them tuning in at least once a month. Since the pandemic, these numbers have increased 42% globally. Podcasts are gaining popularity as an increasing number of users are discovering new content via the new medium. Recording your ideas and knowledge into an easily digestible audio form allows listeners to absorb information on-the-go.
Here are five online tools for marketers in the biotech and life science industry to help you plan and execute future strategies.
Now, more than ever, sales force need to be nimble. But not nimble with strategy as much as the tactics. Being able to serve customer face-to-face and, now, virtually is critical to surpass the competition.