How New Personal Promotion Can Help Grow Your Pharmaceutical Brands
Digital Marketing

How New Personal Promotion Can Help Grow Your Pharmaceutical Brands

For many years now, the pharmaceutical industry has used the term “Non-Personal Promotion” to refer to sales and marketing techniques not done face-to-face (i.e. digital marketing efforts). Paul Murasko is unsatisfied with calling this form of promotion ‘non-personal’, though, because “you can start using data to properly send messaging at the right time, at the right place, through the right channel.”

6 Benefits of Using Podcasts in Your Marketing Strategy
Digital Marketing

6 Benefits of Using Podcasts in Your Marketing Strategy

There are more than 88 million podcast listeners in the United States, with 32% of them tuning in at least once a month. Since the pandemic, these numbers have increased 42% globally. Podcasts are gaining popularity as an increasing number of users are discovering new content via the new medium. Recording your ideas and knowledge into an easily digestible audio form allows listeners to absorb information on-the-go.