Mastering the Art of Virtual Sales Calls for BioPharma & MedTech

Mastering the Art of Virtual Sales Calls for BioPharma & MedTech

The Stakes Have Never Been Higher For The $1.3T Biopharmaceutical Industry The Covid-19 pandemic has changed how we live, and especially how we work. With a majority of the workforce around the world going remote, the pandemic has revealed the cracks in the processes workers and corporations have been using for so many years.  It…

5 Game-changing Virtual Interactive Technological Solutions That Doctors Love

5 Game-changing Virtual Interactive Technological Solutions That Doctors Love

The term virtual interaction leads our brain cells to one thought: video games. The gaming industry has been leveraging virtual interaction to enhance the user experience for quite some time. Virtual interactive technologies have crossed the boundaries of gaming into an exciting new frontier–healthcare.

How New Personal Promotion Can Help Grow Your Pharmaceutical Brands

How New Personal Promotion Can Help Grow Your Pharmaceutical Brands

For many years now, the pharmaceutical industry has used the term “Non-Personal Promotion” to refer to sales and marketing techniques not done face-to-face (i.e. digital marketing efforts). Paul Murasko is unsatisfied with calling this form of promotion ‘non-personal’, though, because “you can start using data to properly send messaging at the right time, at the right place, through the right channel.”

6 Benefits of Using Podcasts in Your Marketing Strategy

6 Benefits of Using Podcasts in Your Marketing Strategy

There are more than 88 million podcast listeners in the United States, with 32% of them tuning in at least once a month. Since the pandemic, these numbers have increased 42% globally. Podcasts are gaining popularity as an increasing number of users are discovering new content via the new medium. Recording your ideas and knowledge into an easily digestible audio form allows listeners to absorb information on-the-go.